The website was shaped around products people actually search for, not just generic company messaging. That meant category depth, product pages, contact structure, and visibility support working together.
Case Study
AAC TVM: a product website built for WPC and local-intent search visibility.
AAC TVM needed more than a company website. It needed a site that could support specific product searches, local buying intent, and ongoing visibility work across both the website and business listings.
EngagementProduct website, SEO, and listings support
Aluminium and WPC product sales
Search shapeProduct + city intent
Catalog depthWPC + aluminium ranges
RoleSEO + off-page + listings
Project Overview
What the website needed to do in the real business.
What Tessa Labs handled.
- Website development for a live product-led building materials business.
- Product architecture for WOODEX WPC board, WPC techwood, doors, frames, ladders, sections, and more.
- On-page SEO, off-page support, and business listing management.
- Ongoing support around search visibility and live-site upkeep.
How the project goes beyond a simple brochure page.
- The site is structured around specific product demand rather than broad generic service copy.
- Product pages are designed to support both catalogue utility and local commercial discovery.
- Quick-contact and branch-led information help the site behave like a sales asset, not just a brand page.
How the website supports discovery, not just presentation.
- The site appears in Kerala and Trivandrum product search space around WPC-related intent.
- Website SEO was supported by off-page work and business listing management, not only on-page changes.
- The structure is meant to support ongoing search visibility instead of relying on a single homepage to do everything.
What continued after launch.
- SEO work across on-page and off-page layers.
- Business listing management tied to local discovery.
- Ongoing live-site maintenance and support.
What this project says about the kind of work Tessa Labs is built to handle.
- This project shows that Tessa Labs can handle search-led commercial websites, not just premium visuals.
- It is useful proof for businesses that care about actual findability, not only design polish.
Next Step