Aluminium Allied Centre needed a website that could present a long-running business with enough clarity for customers, contractors, and builders to trust the company before making contact.
Case Study
Aluminium Allied Centre: a business website built around trust, branches, and product credibility.
For an established materials business, the website had to feel credible, local, and commercially useful. The job was not just about putting information online, but about structuring the company properly for trust and discovery.
EngagementWebsite development, SEO, and long-term maintenance
Aluminium and building materials
EstablishedSince 1986
Locations shownKillippalam + Kaniyapuram
RoleBuild + visibility support
Project Overview
What the website needed to do in the real business.
What Tessa Labs handled.
- Website development for a live Kerala building materials company under Thomson Group.
- Business, branch, service, and category structure for a more complete digital presence.
- Support for bilingual/local business communication and branch-specific contact paths.
- Ongoing SEO and maintenance support after launch.
How the project goes beyond a simple brochure page.
- The site balances company history, building materials range, and trust-led contact structure.
- The branch pages carry address, phone, email, and manager information rather than hiding everything behind a generic form.
- The website supports both product discovery and local business credibility.
How the website supports discovery, not just presentation.
- The site supports local-intent visibility through branch and category structure.
- SEO support was part of the engagement, not separated from the website build itself.
- The business presence is shaped to work for live search and enquiry behaviour, not just visual presentation.
What continued after launch.
- Long-term website maintenance and content continuity.
- SEO support connected to category and local search needs.
- Ongoing care for the live business presence instead of a one-time handoff.
What this project says about the kind of work Tessa Labs is built to handle.
- This project shows how Tessa Labs handles established businesses that need more than a modern skin over weak structure.
- It proves the ability to build around trust, branches, and commercial clarity for real-world local businesses.
Next Step