Tomlukes India needed a live website that could hold product discovery, branch information, enquiry flow, and ongoing visibility work without collapsing into a shallow brochure site.
Case Study
Tomlukes India: a multi-branch product website built for real search visibility and long-term management.
This was not a one-page brochure job. Tomlukes India needed a product-heavy website that could support multiple branches, real category depth, ongoing SEO work, and day-to-day website responsibility over time.
EngagementWebsite development, SEO, and ongoing management
Building materials and product distribution
Branches surfaced5 locations
Commercial modelProduct-led catalog
RoleBuild + SEO + server
Project Overview
What the website needed to do in the real business.
What Tessa Labs handled.
- Website development from scratch for a live building materials business.
- Product and category structure for WPC boards, panels, sheets, and related materials.
- Branch and contact architecture across Kochi, Calicut, Trivandrum South, Trivandrum North, and Kottayam.
- Ongoing SEO support and long-term website/server management after launch.
How the project goes beyond a simple brochure page.
- The website supports a larger product footprint rather than only a few static sales pages.
- Product pages include images, product context, enquiry paths, and repeated branch-level contact structure.
- The site is built to function as an operational business asset, not just a launch exercise.
How the website supports discovery, not just presentation.
- The product pages surface in Kerala and Trivandrum search space for WPC-related terms.
- The website supports local-intent search by pairing product pages with branch-specific trust and contact signals.
- SEO work and upkeep were part of the engagement rather than an afterthought once the site went live.
What continued after launch.
- Ongoing website updates and technical oversight.
- SEO support connected to product and location search intent.
- Server-side responsibility and live-site continuity over time.
What this project says about the kind of work Tessa Labs is built to handle.
- This is stronger proof than a concept because it shows real product structure, real branch complexity, and real long-term responsibility.
- It demonstrates the kind of client work where Tessa Labs is not just building pages, but helping keep the system working after launch.
Next Step